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Star ratings for online reviews

Who Trusts Your Business?

I’ve just been reviewing the latest research on how people use reviews online. And it’s an eye-opener. Faster now than ever, consumers are quickly deciding if they trust a business. The respected 2015 Local Consumer Review Study from BrightLocal shows that 88% of consumers read less than 10 reviews before they form an opinion. And […]

Retarget your prospects

How to Retarget Visitors

My post today will answer a question you’ve probably asked yourself: how come those ads are following me wherever I go on the web?! It’s called retargeting and, if you spend any time online, you’ve almost certainly been retargeted. It’s when you visit a website and then, mysteriously, no matter where you go after that, […]