An Exact Match Domain? Really? But I already have a domain name for my website. Uh huh. But it might not be working as hard as it should to bring you new business online. Which is why you have a website, right? Maybe you haven’t yet asked yourself the Big Question: what ACTION should […]
First up, what are landing pages anyway? You’ve probably heard the term “landing page” but perhaps you’re not exactly sure what it means. It doesn’t seem that big of a deal if it’s just a page people land on when they come to your website, in response to your advertising, right? But yes, that’s […]
I’ve just been reviewing the latest research on how people use reviews online. And it’s an eye-opener. Faster now than ever, consumers are quickly deciding if they trust a business. The respected Local Consumer Review Study from BrightLocal shows that 88% of consumers read less than 10 reviews before they form an opinion. And the […]
My post about retargeting will answer a question you’ve probably asked yourself: how come those ads are following me wherever I go on the web?! If you spend much time online, you’ve almost certainly been retargeted. It’s when you visit a website and then, mysteriously, no matter where you go after that, you see ads […]
Yes, I know. It’s frustrating when you’re trying to run a business and people keep telling you about all the stuff you should be doing online. Sure, you had a website built but, as far as you can tell, it’s not giving any benefit to your business. None. At. All. It might be a […]